My Little Paris

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My Little App – Drive-to-store mobile application for aufeminin

My Little App – Drive-to-store mobile application for aufeminin

We developed My Little App, the mobile application for the aufeminin group, creating a privileged link between partner brands and their female audience through exclusive offers, deals, and benefits.

An engagement and loyalty platform

My Little App transforms the shopping experience for users by centralizing great deals, personalized gift ideas, and exclusive discounts within an intuitive and engaging mobile application.

Strategic features developed

Driving foot traffic to brick-and-mortar stores
The application acts as a powerful drive-to-store tool, converting digital engagement into actual visits to partner points of sale. This bridge between online and offline addresses the challenges of modern phygital commerce.

Coupon system with QR Codes
Each offer is delivered as a digital coupon featuring a unique QR Code, allowing for instant in-store validation. This technology ensures full traceability of conversions and provides brands with valuable data on the customer journey.

Targeted push notifications
The personalized push notification system maintains user engagement by alerting them to new offers, exclusive promotions, and geo-located deals near their current position.

A profitable ecosystem for all

For users: easy access to the best deals, guaranteed savings, and discovery of new products and brands.

For brands: acquisition of qualified traffic, precise ROI measurement, and direct engagement with aufeminin’s female target audience.

For aufeminin: audience monetization, value creation for advertisers, and strengthening of the digital ecosystem.

Technologies and performance

Developed for iOS and Android, My Little App leverages native mobile technologies to deliver a smooth user experience, reliable real-time notifications, and optimal QR Code scanning in-store.