Brand content mobile application for Audi – Paris Motor Show 2014

We designed and developed an experiential mobile application for Audi, creating a unique engagement space dedicated to the community of enthusiasts of the premium German automotive brand.

An immersive photo experience in the Audi universe

This application allowed Audi fans to photograph their favorite models and apply exclusive filters specifically created to enhance automotive shots. The interface reflected the brand’s visual identity: a luxurious, clean, and elegant design, faithful to the Audi DNA.

Features developed

Photo studio with exclusive filters
The application offered a range of custom photographic filters, developed in line with Audi’s aesthetic universe. These filters highlighted the lines, curves, and details of the vehicles, transforming every photo into a true visual work of art.

Gamification system and challenges
A personalized dashboard encouraged engagement through progressive milestones. Users unlocked new exclusive filters by completing challenges, creating an addictive and rewarding mechanic that extended the application’s usage.

Community social wall
At the heart of the experience, a social wall united the community of Audi enthusiasts. Members could discover photos from other fans, interact with their favorite creations, and share their own shots, creating a social ecosystem dedicated to the brand.

Social media sharing
Customized photographs could be shared across social platforms (Facebook, Twitter, Instagram), amplifying brand visibility and turning every user into an Audi ambassador.

Marketing objectives achieved

Uniting a fan community
The application created a digital meeting point for brand enthusiasts, strengthening their sense of belonging and engagement with Audi.

User-Generated Content (UGC)
Fans produced authentic, high-quality content showcasing Audi vehicles, providing the brand with valuable organic visibility.

Event amplification
Launched during the Paris Motor Show in October 2014, the application capitalized on the visibility of this major event to maximize its impact and downloads.

A successful event-based application

This mobile solution illustrates our ability to create immersive brand content experiences for premium brands, combining:

• High-end design respecting the brand identity
• Engaging gamification mechanics
• Social features and viral sharing
• Development of custom photographic filters
• Cross-platform deployment (iOS and Android)
• PHP Laravel API

The application fulfilled its event-based mission and was removed from the stores after the campaign, in accordance with Audi’s marketing strategy.