AplusA France

Mobile application for iOS & Android developed for the French leader in healthcare market research, specializing in the pharmaceutical industry, biotechnology, medical devices, and consumer health.

This application enables users to better interpret market research data through precise statistical formulas.

Mobile Application Sections:

• User Management: Traditional registration or LinkedIn login, secure authentication, and password recovery.
  User data is synchronized with the HubSpot CRM based on the specific user profile.
• “Confidence Interval” Tool: Market research involves surveying or observing a sample of individuals. The larger the sample, the greater the statistical precision. This tool provides the precision level for any given measurement.
• “Compare Two Percentages” Tool: When comparing opinions or attitudes across two different samples, a significance test is applied. This feature indicates whether the observed percentage differences are statistically significant.
• “Determine Sample Size” Tool: By factoring in an expected percentage and the corresponding confidence interval, users can calculate the required sample size for a specific study. The app computes the minimum number of respondents needed to reach the desired level of research precision.
• Notification Hub: A dedicated section centralizing all the latest news and updates from AplusA Research.

Our Role in this Project:

• Hybrid development using React Native for iOS & Android.
• Source code migration: Modernizing the previous Android version while successfully porting and validating the complex statistical formulas.
• Publication and management on the App Store & Google Play Store.

Key Project Highlights:

• UI/UX Optimization: Initial scoping to adapt the client’s original web-based mockups for a mobile-first experience (touch gestures, mobile user experience, etc.).
• Advanced integration with HubSpot CRM.