Of all the applications downloaded from the Apple and Google stores in 2014, only 10% were paid (study by Statista, 2012). However, developing a mobile application involves certain costs… How can you monetize free applications to recoup development costs and then generate profit? Let’s look here at the business model for entirely free applications without […]
Deeplinking is now an essential technique in mobile marketing. This method of redirecting the user directly to a specific piece of content within a mobile application is just as useful for app developers and publishers as it is for its users. What does this technique consist of? How does it work? What are its actual […]
Often, a mobile application development project involves significant stakes: an investment of several thousand euros, or even tens/hundreds of thousands of euros, loyalty and growth objectives, mobilized human resources, time, etc. Given these stakes, choosing the agency that will develop your new application is crucial. A poor choice can lead to catastrophic consequences: months of […]