What are the best website designs of the year?
Web design is a constantly evolving field – what’s hot this year might be gone by the next. However, certain website design trends are built to last.
The latest web design trends seem to draw inspiration from the late 90s. Web designers are experimenting with different ways to use typography, muted colors, and Serif fonts, all while keeping their designs from looking too retro.
Many designers are focusing on creating futuristic designs that incorporate contemporary techniques and visual effects, such as glassmorphism.
Are you looking for ideas for your website design? Before presenting our selection, here is a quick refresher on the basics of web design.
The Basics of Website Design
Before experimenting with the latest web design trends, it’s worth remembering the fundamentals.
From website goals and navigation to loading times, we’ll walk you through aspects you might not be aware of, which can be decisive in making the right choices.
The Website’s Objective
Websites are generally used for marketing purposes, allowing businesses to promote their goods and services.
Websites also serve as information hubs, where companies post their latest news to keep their customers updated with the most recent information.
Before you even start brainstorming ideas with your web designer, make sure you clearly understand your website’s goal.
Whether you want to use it to share your expertise or generate leads, this will have a significant impact on your site’s design elements.
Simplicity
If your goal is to prioritize user experience (UX) on your site, opt for a simple and minimalist design.
- Limit the number of colors used on your site.
- Choose readable fonts, and use no more than three.
- Finally, choose images that represent your company spirit without overdoing it.
Navigation
Navigation is one of the key elements of your site’s design. Whether you opt for simple and intuitive navigation or an interactive experience, the visitor must be able to navigate your site easily.
Your instructions to your web designer should be: simplicity, intuition, and consistency across every page.
The F-Pattern Structure
If you study how people browse your website, you’ll likely notice they adopt an F-shaped pattern.
This means users “scan” the left side of a page to determine the context and move to the right for more information.
Following this logic, you should place your main topics on the left and use the right side for secondary information.
Visual Hierarchy
The arrangement of design elements on a page is equally important.
Use different font sizes, colors, and white space between headings to create a visual hierarchy that helps visitors find their way around your site.
Content
All great websites have two things in common: good design and good content.
Make sure to use persuasive language with high-quality content that attracts visitors and drives them to take action: buy, sign up, or subscribe to a service.
Layout Using Graphic Grids
Graphic grids are highly versatile elements that you can use to create beautiful website designs.
These grids help web designers structure the final design and organize all elements efficiently.
By using a grid-based layout for your landing page, you are guaranteed a visually pleasing design.
Loading Time
Fast-loading pages tend to receive more visitors and achieve more conversions than slow ones.
Many designers focus on creating “pretty designs,” forgetting that the size of certain elements can slow down loading times.
Ensure that your page load time is optimized and does not exceed 3 seconds.
Now that we’ve covered the factors that make a good website design, it’s time to explore the latest trends.
Of course, there is no single “best website design”—tastes differ—but our selection highlights what is currently most popular.
20 Website Design Trends in 2022
Want your site to leave a lasting impression on your visitors and make your brand more memorable? Here are the dominant website design trends in 2022.
Mobile App-Style Experience
Today, people spend hours every day on their smartphones. They are used to mobile apps that focus on interaction and a dynamic experience.
Thus, 2022 is the perfect year to bring that energy to website design. Websites focusing on user experience will be a dominant trend this year.
One-Page Websites
As mentioned earlier, simplicity is a key element of high-quality web design.
The best way to fully simplify your website is to put all its content on a single page.
One-pagers can turn your brand into a memorable institution, as you can present all the necessary information to your visitors on one page, ensuring a smooth experience by avoiding multiple clicks.
Black and White Gradients
Stylish and elegant, black and white contrast is one of the most powerful effects you can include in your site.
A black and white design can make your site stand out on any screen while making it easier for visitors to read.
Also, black and white is ideal for minimalist designs whose primary goal is to highlight content.
Imageless Homepages
Choosing not to add images to your homepage is a way to create an unforgettable design. This is one of the latest trends.
A design without images gives designers the freedom to experiment with different techniques, such as animations, hover effects, and other interactive elements.
Minimalism and Maximalism
Unsurprisingly, minimalism is a web design trend for 2022, as it has been for several years.
However, surprisingly, maximalism—the opposite of minimalism, focusing on exaggeration—is finding its way to the top of web design. Rakuten is a prime example.
Sweet 80s Nostalgia
Over the last two decades, the world hasn’t stopped expressing nostalgia for the 80s, its culture, and dominant trends. The web is no exception.
In 2022, we are already seeing web designers find inspiration in the 80s, refreshing their designs with the shapes, colors, and approaches of that era.
Better User Experience with Rich Animations
Today, many animations are included in many sites. In 2022, web designers will focus on micro-interactions to maximize web ergonomics and improve user experience.
The trend is towards developing scrolling experiences that include detailed and captivating animations. The goal is to capture the user’s attention with an unexpected approach.
Art Deco Elements
One of the most exciting trends is undoubtedly the introduction of Art Deco elements into web design.
Art Deco design patterns were first used in interior design and architecture.
In web design, elements like logos, illustrations, fonts, and borders are based on curved lines and repetitive graphic shapes typical of the Art Deco style.
As usual with Art Deco, bold lines, simplicity, and symmetry will be dominant.
Interactive Fonts
Another very interesting trend for 2022 is the use of interactive fonts.
What’s wrong with classic fonts? Nothing. But designers seem inclined to experiment with other styles, and that’s what they aim for with interactive ones.
The most important advantage of these fonts is that they make texts more readable and captivating, encouraging visitors to read what is written.
Collages
Here is another way for designers to express their creativity and add sparkle to sites.
The idea here is that the site presents different types of basic images combined into a single work of art.
Through these collages, web designers can give sites a tactile feel while freeing up more white space and incorporating multiple images without the entire design revolving solely around photography.
Abstract Illustrations
Designers have long been interested in abstract illustrations and their impact. Such designs can be very captivating, so it’s no wonder they are a trend in 2022.
Abstract illustrations intended for website design are subtle enough not to distract the user from the content.
With users looking for naturalness and sophistication, it wouldn’t be surprising to see these illustrations become dominant.
Linework
As one of the most recent trends in UX design, its goal is a “hand-drawn” look with texture, giving dynamism to illustrations that visitors won’t forget.
This style takes conventional illustration to a whole new level. The images alone are incomplete and are thus combined with other elements by designers to create highly successful compositions.
If you want a website with a clean design, linework visuals are your best option.
Inclusive Design
Inclusivity goes well beyond gender equality. The principle is to ensure that the design can accommodate anyone, regardless of age, ethnicity, nationality, or physical ability.
This implies the need to explore new solutions, such as touch targets for people with motor impairments, the elimination of unnecessary distractions so the user can focus on the main content, etc.
Split Screen Display
Split screen displays are already very popular and will be even more so on landing pages in 2022. Generally, these visuals consist of screens split horizontally or vertically with identical or different features and buttons on each side.
The finest designs manage to provide a very strong visual experience while allowing the visitor to immerse themselves in the content. Madame De is a great example of this website design.
Glassmorphism
Glassmorphism isn’t new; designers have been experimenting with it for years, and it seems to finally be finding its way onto many popular sites.
As the name suggests, there is a clear connection to “glass.”
Indeed, design elements in this concept are crafted to look like glass, giving a transparent, frosted, or glossy appearance.
Ultimately, 2022 promises to be a very rich year for attractive website designs. Web designers outdo themselves every time, and we aren’t complaining.
We hope our article has provided you with inspiration for your website design.
Aventique for Your New Site Design or Redesign
Whatever web redesign trend you lean towards, the teams at Aventique, a web and mobile development agency, put all their creativity at your service.
With years of experience, they guarantee an impeccable result, custom-designed for your target audience.
Combining business with pleasure, you can guarantee a flawless user experience for your visitors on a site that is a joy to discover.
Send us a message and tell us about your projects; we would be delighted to provide you with a detailed response to your needs as quickly as possible.
